Here is a list of the tools and resources I use for my business and personal brand.
If you’ve got any questions about anything listed here, hit me up and I’ll be happy to help..
Gear
I use a lot of different gear based on what I’m producing, where I am at the time, and sometimes how quickly I may need to produce something! I have almost all of my gear listed on my Kit profile – cameras, mics, lights, and other cool stuff.
Website / Hosting
I use a combination of WordPress and Podia.
I’ve been a fan of WordPress for years. They have four different options to choose from: Free, Personal, Premium and Business. I use the “Business” plan for my site which gives me access to thousands of customizable themes. Plus they have amazing and helpful support – live during the week and via email over the weekend.
Podia is an all-in-one digital storefront for online courses and digital downloads. I also use it for my email marketing too. They also have amazing support and customizable templates.
Editing
I edit on Final Cut Pro X and love it! I grew up on AVID, then switched to Adobe Premiere Pro, before going with Final Cut Pro X (also known as FCPX). Premiere is a solid program but I think FCPX is better. It’s a lot easier to use, has a more visual layout and is way faster. Another plus, no subscription. You pay one price, one time and you get all the updates. You can even try it for 30 days for free!
File Conversion
Compressor is an app that really comes in handy for quickly converting video and audio for a ton of platforms and uses. It’s a one-time cost of $49.99 and works seamlessly with FCPX. When I edit a video, I send it to Compressor, select what I want it converted to and hit go. And you can have it convert one video into multiple types of files at the same time! Not a must, but I do recommend it if you produce a lot of videos.
Production Music
Rather than take a chance on “free music”, I have a subscription to StoryBlocks Audio (formally AudioBlocks). The subscription gives me unlimited access and downloads to currently over 100,000 tracks which includes music, sound effects, and loops.! All tracks are royalty free and can be used for any project – personal and commercial. And the tracks are cleared for life!
Yes, there are a lot of free music sites, but if you get music from a free site, take the time to read over their usage policy before you download anything.
Images and graphics
I use a combination of images I shoot and some of the free stock photos that come with WordPress. I also use Unsplash and Gratisography too. Both are free and cleared for use anywhere. Unsplash has some absolutely beautiful photos while Gratisography is more quirky but still very cool.
Photo Editing / Graphic Design
All of my social media graphics were created in Canva. Even my logos were designed in Canva too. They have templates for almost anything and every template is 100% customizable. Canva also keeps all of your designs for free. You can use Canva for free or upgrade to a paid version. I do the paid version so I can unlock more perks for my designs.
File Hosting/Sharing
DropBox is my main go-to for sharing videos and files with others. It’s easy to upload video and set-up a folder if you have more than one video and share it with anyone. There is a free version but the storage limit is really really small. I pay $9.99 per month and get up to 1TB of space.
This is my go-to for storage especially since I use a lot of Google apps like Docs, Sheets, Slides, and Photos. You can get a free account with limited storage. I pay extra for 2TB of storage so I can have an archive of some of my videos in the cloud. Easy to use and sync too.
A totally free app I use to save web articles to read later. I have it as a Chrome extension and on my iPhone. It seamlessly integrates into your system making it as easy as clicking the icon and saving an article for later. Inside the app, you can even create categories for your articles. The app automatically syncs on every device. Pocket even provides the link if you want to jump back to the original source.