Podcasting is a great way to reach an audience, grow your business, and share your story too.
For me, podcasting is a lot like radio, maybe more like (good) talk radio, which for me is really cool since I started my career in radio before getting into TV.
There’s just something about sitting down with a mic and talking, whether you’re going solo or interview-style.
Add video, also called a video podcast, and it’s even more exciting!
Getting started is not that hard. Here’s a look at my simple but effective podcast set-up.
The mic has a USB and XLR jack, as well as a headphone jack. It comes with both cords and a small mic stand.
And the sound is really, really good.
You get all of that for under $75!
Even if you don’t podcast but do use a mic on your desk, consider suspending it to cut down on any extra noise from your desk that the mic will pick up.
Another mic I have and use sometimes is a Blue Yeti USB mic.
This is a beast of a mic and just looks cool.
It has four different audio settings and a headphone jack too.
One program I use to record and produce my podcast is GarageBand.
It’s a really good audio program and comes free on all Macs. If it’s missing on your Mac, you can download it for free from the Apple store.
GarageBand makes it’s really easy to record and master your podcast audio. You can also create a master file to reuse which will save you a ton of time.
For example, I have a music bed that I got from my StoryBlocks Audio account which I play at the beginning and the end of my podcast.
Once you’re done, you export the track, by going to “share” on the menu bar and selecting “export song to disk”. Yeah, even though it’s a podcast, GarageBand calls it a “song”.
I recommend downloading your audio as an MP3 file.
If I’m doing a video podcast, I’ll use Ecamm to record it.
Yes Ecamm is the same program I use to livestream with, but it also has a “record only” feature that allows you to record directly to your hard drive.
Once I record in Ecamm, if I don’t need to do any additional editing, I drop the digital file into Compressor.
Compressor will create multiple files from one file at the same time. I chose the preset for audio and for video, hit “batch”, and I’m done.
To host and distribute my podcast, I use Anchor.
Anchor is simple to set-up and use, comes with unlimited storage, and can be used on a desktop, tablet or phone.
And if that’s not cool enough, it’s totally free!
Anchor also allows listeners to call-in and leave a message that you can play back in your podcast if you want.
You’ll also get the RSS feed if you need it too.
And if that’s not enough for free, you can even have sponsors and ask listeners and fans to support your podcast too, all right there within your Anchor dashboard.
In 2019, Anchor was bought by Spotify which is a good thing considering Spotify is really taking it to Apple when it comes to music and podcasts.
And here’s a bonus promotion tip! If you have a podcast on Spotify, you can easily share it to Instagram stories. A cool perk to promote your show!
You’ll also need a logo or podcast cover art. I use Canva to create mine and all my other graphics and logos. It’s the best design graphics site I think you’ll find.
Once you decide your podcast name – TIP: research it first! – you can create a logo in Canva, export it and upload it to your podcast provider.
And that’s it!
At least for the recording part.
If you haven’t started a podcast, now is the time to really think about it and do it.
If you have any questions about starting your podcast or promoting your podcast or anything else about digital media, let me know.
Let me help you grow your business with digital media. Schedule your free 30-minute call with me right now and let me help!
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